Marketing ‘cradle to cradle’

I’m guessing a lot of you, dear readers, are not very familiar with the ‘cradle to cradle’ concept. The reason for that could be, other than just a mild distaste for anything ‘eco-friendly’, that marketing and C2C (hey, it’s sounds a lot more interesting now, doesn’t it?) seem a bit contradictory. Let me explain: C2C [...]

How cool can aviation be?

I doubt wether the newschannel Euronews will ever become serious competition for CNN or, say, BBC world, but I’ve been catching glimpse of it on a regular basis lately. It sort of helped me through my days while lying on the sofa with the flu. One of the most memorable things I’ve seen on Euronews [...]

We’re very capable of screwing our online campaign up ourselves, thank you.

Two trendy looking guys accompanied by a Voguely dressed young woman entered the office. Blackberries were placed on the table (not switched off, obviously), vintage jackets taken off and placed over a chair subtly revealing an mp3 player of some sort. They sat down, brought their own bottled water and plugged a macBook into [...]

Join the tribe! (not, duh)

I sometimes meet with and talk to media account managers and marketing professionals. Some of which are actually nice people (you never know who reads this… I need an escape), but a lot of them… well. Anyway; they’ve discovered something really cool: As a company you no longer should want to build your own [...]