Unarmed conflict

I am sorry,
but I believe your right to drive a Hummer,
is conflicting with everyone elses right to a healthy planet.
*
You never chose to buy one anyway,
marketeers put that thought in your head,
believe me, you don’t need it,
*
Perhaps you could trade it in,
and own one on SecondLife?
please don’t cry.
*

B2B is alive and kicking

On the cover of an advertising magazine I read an article about an art director who said he was really tired of people still talking about ‘business-to-business’ (B2B). I can only assume that with B2B he only means ‘B2B marketing’, most advertising creatives rarely think beyond marketing when talking about companies. In his opinion, B2B [...]

Could the internet be our downfall?

A scientific fact: in risk-communication (like campaigning to stop smoking, or avoid drug-use) you will reduce your beneficial effects greatly when your campaign intends to scare your audience. Fear is not productive. So, showing black lungs in your public service announcement will not have an effect on people quitting smoking. But, this is only true [...]

Dear prof. Dawkins: Why religion is good for us

Dear prof. Dawkins,
I have really enjoyed reading your book ‘The God Delusion’. The way you have argued that it is both highly unlikely as highly undesirable that a personal God exists, is very convincing. Not surprisingly, the main ammunition you use to shoot holes in religion comes from the theory of evolution. Also, as to [...]