Taxes benefit the entrepeneur

Populist politicians and dumb authors generally oversimplify matters. Like: we should cut taxes to stimulate entrepreneurship and reduce the governmental burden on businesses. Taxes are there to keep those nasty left-wing treehuggers happy. As the more intelligent reader will recognize: the truth is actually quite different.
First of all, it is important to realize (as populists [...]

When was the last time Coke did something cool?

‘Creating a hype’ has been much more than a hype itself among the big multinational consumer brands. Almost every marketer is looking for ways to create a big hype around it’s brand. Whisper campaigns, guerrilla marketing, brand buzzing what have you not in the idiom of the A-list marketeer? In the mean time, the biggest [...]