That’s the actual pay-off of the Lidl supermarket: ‘Lidl is cheap’. and when looking at the yellow and blue logo, all the boxes in the places where there should be shelves and the tiles on the floors, you know it’s true. This is one cheap supermarket. But in the case of Lidl, that might not [...]
Filed under: Erwin Fisser, advertising, business, consumerism, corporate, durability, ecofriendly, marketing | Tagged: experience economy, lidl, marketing, supermarkets | 2 Comments »
