Posted on November 24, 2008 by cultblender
I started this post with a small lie, but that’s okay in marketing. Be honoust; would you have read this piece of writing had I called it ‘Jerome McCarthy, a misunderstood man’? No of course not. Mccarthy was the man that introduced the ‘four p’s of marketing’and Kotler was the one that ran of with [...]
Filed under: Erwin Fisser, advertising, business, consumerism, corporate, durability, marketing | Tagged: consumer products, four p, jerome mccarthy, kotler, marketing, marketing principles, new economy, philips, tv, vacuum cleaners | 1 Comment »
Posted on November 4, 2008 by cultblender
Whenever it’s convenient, advertisers and agencies make the claim that ‘advertising does not influence your behaviour, it merely influences your preferences’. This is convenient when it comes to stuff like ‘tobacco’ and ‘alcohol’. On the other hand, no agency has any problem in telling a potential client that their campaign will drive consumers to their [...]
Filed under: Erwin Fisser, advertising, corporate, marketing, safe sex, society | Tagged: chandra, media, pregancy, rand, sexuality, teen pregnancy | Leave a Comment »
