I started this post with a small lie, but that’s okay in marketing. Be honoust; would you have read this piece of writing had I called it ‘Jerome McCarthy, a misunderstood man’? No of course not. Mccarthy was the man that introduced the ‘four p’s of marketing’and Kotler was the one that ran of with [...]
Filed under: Erwin Fisser, advertising, business, consumerism, corporate, durability, marketing | Tagged: consumer products, four p, jerome mccarthy, kotler, marketing, marketing principles, new economy, philips, tv, vacuum cleaners | 1 Comment »
