‘Creating a hype’ has been much more than a hype itself among the big multinational consumer brands. Almost every marketer is looking for ways to create a big hype around it’s brand. Whisper campaigns, guerrilla marketing, brand buzzing what have you not in the idiom of the A-list marketeer? In the mean time, the biggest [...]
Filed under: Erwin Fisser, advertising, business, chaos, corporate, marketing, randomness, society | Tagged: advertising, business, buzz, chance, chaos, coca cola, google, guerilla marketing, hush puppies, hype, malcolm gladwell, marketing, markets, odds, randomness, statistics, success, tipping point | 1 Comment »
