Philip Kotler, a very misunderstood man

I started this post with a small lie, but that’s okay in marketing. Be honoust; would you have read this piece of writing had I called it ‘Jerome McCarthy, a misunderstood man’? No of course not. Mccarthy was the man that introduced the ‘four p’s of marketing’and Kotler was the one that ran of with [...]

Lidl is cheap

That’s the actual pay-off of the Lidl supermarket: ‘Lidl is cheap’. and when looking at the yellow and blue logo, all the boxes in the places where there should be shelves and the tiles on the floors, you know it’s true. This is one cheap supermarket. But in the case of Lidl, that might not [...]

Taxes benefit the entrepeneur

Populist politicians and dumb authors generally oversimplify matters. Like: we should cut taxes to stimulate entrepreneurship and reduce the governmental burden on businesses. Taxes are there to keep those nasty left-wing treehuggers happy. As the more intelligent reader will recognize: the truth is actually quite different.
First of all, it is important to realize (as populists [...]

Dare to be the same as everyone else

I do not necessarily hate the automotive industry. Nor do I have a personal vendetta against advertising people. Hey, I even wrote something nice about the good people at Ford some time ago. But, somehow, advertising brings out the worst in everybody (like people that have had to witness the Fortis adcampaign-disaster surely have noticed…)
As [...]

Unarmed conflict

I am sorry,
but I believe your right to drive a Hummer,
is conflicting with everyone elses right to a healthy planet.
*
You never chose to buy one anyway,
marketeers put that thought in your head,
believe me, you don’t need it,
*
Perhaps you could trade it in,
and own one on SecondLife?
please don’t cry.
*

Join the tribe! (not, duh)

I sometimes meet with and talk to media account managers and marketing professionals. Some of which are actually nice people (you never know who reads this… I need an escape), but a lot of them… well. Anyway; they’ve discovered something really cool: As a company you no longer should want to build your own [...]