I’m guessing a lot of you, dear readers, are not very familiar with the ‘cradle to cradle’ concept. The reason for that could be, other than just a mild distaste for anything ‘eco-friendly’, that marketing and C2C (hey, it’s sounds a lot more interesting now, doesn’t it?) seem a bit contradictory. Let me explain: C2C [...]
Filed under: advertising, cradle to cradle, durability, ecofriendly, environment, marketing, waste is food | Tagged: braungarten, cradle to cradle, ecofriendly, economy, environment, marketing, mcdonough | 5 Comments »