Philip Kotler, a very misunderstood man

I started this post with a small lie, but that’s okay in marketing. Be honoust; would you have read this piece of writing had I called it ‘Jerome McCarthy, a misunderstood man’? No of course not. Mccarthy was the man that introduced the ‘four p’s of marketing’and Kotler was the one that ran of with [...]

Lidl is cheap

That’s the actual pay-off of the Lidl supermarket: ‘Lidl is cheap’. and when looking at the yellow and blue logo, all the boxes in the places where there should be shelves and the tiles on the floors, you know it’s true. This is one cheap supermarket. But in the case of Lidl, that might not [...]

Unarmed conflict

I am sorry,
but I believe your right to drive a Hummer,
is conflicting with everyone elses right to a healthy planet.
*
You never chose to buy one anyway,
marketeers put that thought in your head,
believe me, you don’t need it,
*
Perhaps you could trade it in,
and own one on SecondLife?
please don’t cry.
*

Could the internet be our downfall?

A scientific fact: in risk-communication (like campaigning to stop smoking, or avoid drug-use) you will reduce your beneficial effects greatly when your campaign intends to scare your audience. Fear is not productive. So, showing black lungs in your public service announcement will not have an effect on people quitting smoking. But, this is only true [...]

Marketing ‘cradle to cradle’

I’m guessing a lot of you, dear readers, are not very familiar with the ‘cradle to cradle’ concept. The reason for that could be, other than just a mild distaste for anything ‘eco-friendly’, that marketing and C2C (hey, it’s sounds a lot more interesting now, doesn’t it?) seem a bit contradictory. Let me explain: C2C [...]