Watching tv does not influence your behaviour?

Whenever it’s convenient, advertisers and agencies make the claim that ‘advertising does not influence your behaviour, it merely influences your preferences’. This is convenient when it comes to stuff like ‘tobacco’ and ‘alcohol’. On the other hand, no agency has any problem in telling a potential client that their campaign will drive consumers to their [...]

Could the internet be our downfall?

A scientific fact: in risk-communication (like campaigning to stop smoking, or avoid drug-use) you will reduce your beneficial effects greatly when your campaign intends to scare your audience. Fear is not productive. So, showing black lungs in your public service announcement will not have an effect on people quitting smoking. But, this is only true [...]