Watching tv does not influence your behaviour?

Whenever it’s convenient, advertisers and agencies make the claim that ‘advertising does not influence your behaviour, it merely influences your preferences’. This is convenient when it comes to stuff like ‘tobacco’ and ‘alcohol’. On the other hand, no agency has any problem in telling a potential client that their campaign will drive consumers to their [...]

Taxes benefit the entrepeneur

Populist politicians and dumb authors generally oversimplify matters. Like: we should cut taxes to stimulate entrepreneurship and reduce the governmental burden on businesses. Taxes are there to keep those nasty left-wing treehuggers happy. As the more intelligent reader will recognize: the truth is actually quite different.
First of all, it is important to realize (as populists [...]

When was the last time Coke did something cool?

‘Creating a hype’ has been much more than a hype itself among the big multinational consumer brands. Almost every marketer is looking for ways to create a big hype around it’s brand. Whisper campaigns, guerrilla marketing, brand buzzing what have you not in the idiom of the A-list marketeer? In the mean time, the biggest [...]

More intel, less security

All over the ‘free world’ there are plans to monitor and store all your web-surfing habits, your (mobile) telephone conversations and your whereabouts in the ‘public domain’ through various CCTV cameras. The idea behind this is that it will provide us with more security in our ‘War Against Terror’. As politicians put it: we have [...]