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Fortis shareholder has no shame

The situation is something like this: Not even that many months ago, the Belgian financial multinational Fortis had some megalomaniac desire to buy the – far too large- Dutch financial multinational ABN AMRO. The Belgians made a deal with the Royal Bank of Scotland and the
Spanish Banco Santander, who both bought different parts of the [...]

Philip Kotler, a very misunderstood man

I started this post with a small lie, but that’s okay in marketing. Be honoust; would you have read this piece of writing had I called it ‘Jerome McCarthy, a misunderstood man’? No of course not. Mccarthy was the man that introduced the ‘four p’s of marketing’and Kotler was the one that ran of with [...]

Taxes benefit the entrepeneur

Populist politicians and dumb authors generally oversimplify matters. Like: we should cut taxes to stimulate entrepreneurship and reduce the governmental burden on businesses. Taxes are there to keep those nasty left-wing treehuggers happy. As the more intelligent reader will recognize: the truth is actually quite different.
First of all, it is important to realize (as populists [...]

Dare to be the same as everyone else

I do not necessarily hate the automotive industry. Nor do I have a personal vendetta against advertising people. Hey, I even wrote something nice about the good people at Ford some time ago. But, somehow, advertising brings out the worst in everybody (like people that have had to witness the Fortis adcampaign-disaster surely have noticed…)
As [...]

More intel, less security

All over the ‘free world’ there are plans to monitor and store all your web-surfing habits, your (mobile) telephone conversations and your whereabouts in the ‘public domain’ through various CCTV cameras. The idea behind this is that it will provide us with more security in our ‘War Against Terror’. As politicians put it: we have [...]

Dear prof. Dawkins: Why religion is good for us

Dear prof. Dawkins,
I have really enjoyed reading your book ‘The God Delusion’. The way you have argued that it is both highly unlikely as highly undesirable that a personal God exists, is very convincing. Not surprisingly, the main ammunition you use to shoot holes in religion comes from the theory of evolution. Also, as to [...]

We’re very capable of screwing our online campaign up ourselves, thank you.

Two trendy looking guys accompanied by a Voguely dressed young woman entered the office. Blackberries were placed on the table (not switched off, obviously), vintage jackets taken off and placed over a chair subtly revealing an mp3 player of some sort. They sat down, brought their own bottled water and plugged a macBook into [...]