Posted on December 13, 2007 by cultblender
A scientific fact: in risk-communication (like campaigning to stop smoking, or avoid drug-use) you will reduce your beneficial effects greatly when your campaign intends to scare your audience. Fear is not productive. So, showing black lungs in your public service announcement will not have an effect on people quitting smoking. But, this is only true [...]
Filed under: Erwin Fisser, durability, ecofriendly, environment, safe sex, waste is food | Tagged: abstinence, condom use, environment, future, globalisation, internet, media, risk communication, safe sex, technology, web 2.0 | 1 Comment »
Posted on November 28, 2007 by cultblender
I’m guessing a lot of you, dear readers, are not very familiar with the ‘cradle to cradle’ concept. The reason for that could be, other than just a mild distaste for anything ‘eco-friendly’, that marketing and C2C (hey, it’s sounds a lot more interesting now, doesn’t it?) seem a bit contradictory. Let me explain: C2C [...]
Filed under: advertising, cradle to cradle, durability, ecofriendly, environment, marketing, waste is food | Tagged: braungarten, cradle to cradle, ecofriendly, economy, environment, marketing, mcdonough | 5 Comments »
